Leveraging storytelling to drive +190% cart adds and 93% increased engagement
Overview
Goals:
Reduce friction for shoppers to add items to cart
Enable storytelling moments to show value to shoppers and drive cart adds and invite shoppers into deeper experiences.
Update and modernize our technical componentry to support this work: (1) utilizing atomic design principles (2) leveraging our new Design System (3) enabling live text and additional updated accessibility features to meet and exceed best practices.
The Challenge
Outdated and inaccessible componentry served as a massive roadblock to getting this work live. It was clear that a large technical rewrite and redesign was needed for key components in our asset library. We found ourselves was the moment to redefine and rebuild a durable, flexible system to enable this project and many more ahead.
Role
Responsibilities
Responsibilities
Lead Designer
End-to-End UX & UI Design
Content Strategy
Design System Collaboration
The Opportunity
Outdated and inaccessible componentry served as a massive roadblock to getting this work live. It was clear that a large rewrite was needed for key components in our asset library, and now was the moment to redefine and rebuild a durable, flexible system to enable this project and many more ahead.